Apple has unveiled its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the centerpiece of the event. John Ternus ran the showcase. These are the latest additions in Apple's phone lineup. The Pro models include a variable aperture camera. They also use the A20 Pro chip.

Early reviews are taking a close look at how the phones compare with the Samsung Galaxy S26 Ultra. There is also attention on sizing up the two Pro models. Apple provided a preview of new Apple Watch models and AirPods 5. Apple shares recovered after the announcement.