Sydney Sweeney has come under fire over a new sports trading app ad from Novig that includes nudity. Critics say the provocative campaign undermines women in sports. The ad is now featured on a billboard in Times Square, and some coverage calls it explicit. Sweeney was also criticised for an SNL sketch, and one co-star revealed she asked for breast jokes. In a separate development, old photos of Sweeney from 2011 have drawn millions of views. Novig is promoting a promotional code with Fox Sports for NFL Sunday.