Sydney Sweeney's new Novig commercial has drawn heavy criticism.

The Hollywood Reporter says critics see the commercial as sexualized and flag harm to women in sports.

A number of people contend the ad is a big reason women's sports are overlooked.

An outgoing cast member from SNL also joked about the topless spot.

Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.

Sweeney addressed the Novig partnership in a Complex interview focused on a new Just Sports campaign.

The ad has been called unacceptable and gross.